Marketing bus rapid transit (BRT) projects
Making sustainable transport the way to go in Brazilian cities
The successful implementation of a bus rapid transit BRT system is crucially dependent on marketing that sets the system apart from the traditional urban bus service. Marketing clarifies the BRT concept, and helps users build a positive image of the system. EMBARQ Brazil builds capacity throughout Brazilian cities by leading marketing workshops followed by strategic alignment sessions, bringing communications and technical teams to the same table for BRT projects. EMBARQ Brazil convenes technical specialists, municipal transport managers, and marketing experts with international experience in the implementation of BRT systems, and continues to provide support following the launch and implementation of new BRT systems.