Tory Read

Senior Manager - Global Strategy And Public Engagement, New Mobility Initiative

Bio

Tory Read is Senior Manager for Global Strategy and Public Engagement in the New Mobility Initiative housed at WRI Ross Center for Sustainable Cities. She works to increase demand globally for shared, electric, and driverless mobility innovations in order to make cities sustainable, livable and just.

Prior to joining WRI, Tory worked as Senior Global Strategist at Greenpeace International, where she led the development of the organization's new global plastics campaign and worked with other groups to create the Break Free From Plastics movement, including a shared global strategy. Tory also played a leadership role in bringing to life Greenpeace's new work to shift mindsets and behavior, an essential part of systems change. She co-led an exploration of a potential global zero emissions cities campaign to transform mobility, energy and food systems and shift urban mindsets so we can live within the environmental limits of our planet. Before joining Greenpeace, Tory founded and led OceanWork Consulting, which provided campaign strategy expertise to civil society organizations, governments, United Nations agencies, foundations and other donors, academia, community groups, and social impact enterprises. Her clients included WWF, IUCN, Conservation International, UNESCO Marine World Heritage Program, UNDP, Wikimedia and Packard Foundations, and the governments of Indonesia, Philippines, Malaysia, Papua New Guinea and the State of California, among many others.

Tory holds a B.A. in Humanities from Stanford University, an M.A. in Journalism from the University of Missouri School of Journalism, and a professional certificate in Innovation & Entrepreneurship from Stanford Graduate School of Business and Stanford Center for Professional Development.

Tory is also an award-winning artist and writer. She lives in Oakland, California with her three crazy cats and two wonderful housemates. She loves long distance backpacking, gardening, cooking and reading science fiction.

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