The presentation discusses the case of the iBus bus rapid transit (BRT) system in Indore, India and addresses the importance of marketing strategies in transport planning. Binoy Mascarenhas, Manager, Urban Transport at EMBARQ India, led the session in Kuala Lumpur, Malaysia, part of the regional Workshop on Quantifying the Environmental, Social, and Economic Benefits from BRT Systems held June 24-25, 2014. The workshop was organized by the Asia LEDS Partnership and hosted by the Malaysia Land Public Transport Commission (SPAD), with additional funding from the United States Agency for International Development (USAID) and the LEDS Global Partnership Transport Working Group, with support from Clean Air Asia and EMBARQ.
<p><iframe allowfullscreen="" frameborder="0" height="356" marginheight="0" marginwidth="0" scrolling="no" src="//www.slideshare.net/slideshow/embed_code/36705513" style="border:1px solid #CCC; border-width:1px 1px 0; margin-bottom:5px; max-width: 100%;" width="427"></iframe></p><div style="margin-bottom:5px"><strong><a href="https://www.slideshare.net/EMBARQNetwork/binoy-mascarenhasasialedsbrandingmarketingcommunicationsembarqindia-36705513" target="_blank" title="Branding, Marketing, and Communications of Public Tranport - The case of iBus Indore BRT">Branding, Marketing, and Communications of Public Tranport - The case of iBus Indore BRT</a> </strong> from <strong><a href="http://www.slideshare.net/EMBARQNetwork" target="_blank">EMBARQ</a></strong></div>
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