EMBARQ Mexico builds new partnership with city of Los Mochis to improve sustainable mobility
EMBARQ Mexico recently signed a Memorandum of Understanding (MoU) with Los Mochis, the largest city in the Municipality of Ahome, which is in the state of Sinaloa, Mexico. With a population of about 250,000, Los Mochis is working to set an example for cities across the country to modernize public transport and urban mobility. EMBARQ Mexico will help to implement a mobility strategy that will shape sustainable urban development and improve quality of life.
Los Mochis Mayor Arturo Duarte Garcia and Director of EMBARQ Mexico Adriana Lobo signed the agreement on August 28, 2014. Also present for the signature was former mayor of Bogotá, Colombia, Enrique Peñalosa, who successfully ushered in the TransMilienio bus rapid transit (BRT) system and has inspired others to transform their cities through transport and public space.
Los Mochis is characterized by its flat, wide street design along a network of river canals used for agricultural proposes. Currently, transport in Los Mochis is highly dependent on private cars, with poor public transport services and insufficient public spaces and pedestrian mobility.
Visions for a sustainable urban future in Los Mochis
During the ceremony, Mayor Garcia described the honor for the city to be taking the first steps towards modernizing public transport through its collaboration with EMBARQ Mexico. "In government, we have a great obligation to make the best decisions, that's why we are here, with a very clear vision of the future we want for the municipality, with sustainable and integrated urban development that benefits our next generations of [Ahome residents].”
Adriana Lobo said that there are two keys to effective modernization of transport. First, the government must have a clear vision for the role of mobility and public transport in its city. Second, improvements require leadership with “the strength and the courage to make changes.”
She explained that transformational changes are possible, and the most effective way to create substantial improvements is through mutually beneficial collaboration between key stakeholders including transport operators, and municipal and state government.
In partnership with the Planning Institute of Ahome, EMBARQ Mexico will provide direct technical assistance to the city government and transport operators. Ahome is the first municipality in Sinaloa to join Connected Cities, an initiative from EMBARQ Mexico that aims to spread sustainable urban mobility strategies to the northwest area of the country.