Recognizing the role that auto-rickshaws play in sustainable urban transport and meeting daily commute needs in Mumbai will go a long way in improving conditions for drivers, as well as passengers, and will result in social and environmental benefits for Indian cities, as a whole.
For Los Angeles Metro, marketing isn't just about increasing the bottom line. It's about reducing traffic, cleaning the air and making people's commutes in this auto-clogged city a bit less stressful.
With 64 million vehicles crossing it in 2005, the Bosphorus Bridge had become a major bottleneck for Istanbul commuters traveling between Europe and Asia.
